The idea for Clocky came to Nanda a of couple years ago. "I can't recall another project that went from zero to infinity, in terms of attention, so quickly," he said. Bove is Nanda's advisor and the director of the CELab, the Media Lab's consumer electronics research program, whose goal is to create "simple, ubiquitous, easy- and delightful-to-use devices."īove has been overwhelmed by the amount of attention bestowed on Clocky so quickly. "Clocky is representing a story people understand," said Principal Research Scientist Michael Bove of the Media Lab. "People from all over the place are offering to beta-test it," said Nanda, who is currently working on patenting Clocky. Clocky is scheduled to make an appearance on "Good Morning America" next week and has been profiled in dozens of newspapers across the country. After a blogger linked to Nanda's site, Clocky-and its creator-suddenly became media darlings. Nanda created Clocky last semester in an industrial design class, but news of her invention started to spread just recently. Its designed to force people up and out of bed, making them less likely to keep snoozing. A few minutes later, when the alarm sounds for a second time, the sleeper must first find the clock before he or she can press snooze again. Working to solve the main cause of oversleeping-the snooze bar-Nanda has designed an early morning hide-and-seek process that could revolutionize the morning for many oversleepers.Ĭlocky-a shag-carpeting-covered digital clock on two wheels-jumps from the bedside table to find a hiding spot each time the snooze bar is pressed. A relatively simple product designed to combat a common problem is turning Media Arts and Science graduate student Gauri Nanda into a celebrity.
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